If you examined the top-performing consumer packaged goods companies, could you identify a formula for their success?

Many studies have attempted to answer this question, but new research from Affinnova offers a different perspective. Instead of interviewing C-level executives about their innovation practices (the way innovation studies are typically done), Affinnova surveyed 400 innovators on the front lines – directors, managers and analysts intimately familiar with everyday new product development practices. The resulting research identifies 4 factors that enable top performing CPG companies to achieve higher levels of new product success and a stronger competitive advantage.

Key take-aways from the report:

• Benchmark your innovation against top and bottom performers in your industry
• Identify key areas for improvement so you can better allocate resources
• Learn what front line CPG innovators need most from their leaders to succeed