Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd.

Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analytics maturity scale? Are they leaders or are they laggards?

Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into:

• The key drivers needed within an organisation that help grow customer analytics maturity
• Why companies using paid analytics solutions experience more tangible benefits than those using free analytics
• How to distinguish customer analytics leaders from laggards