If you want to continue to reach your market in this social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI (Return on Investment) to include ROR: Return on Relationship. 

This guide will help you:

• Build and strengthen relationships with your audience, as a whole and as individuals
• Authentically set your brand apart from the market
• Be heard by consumers above the growing "noise"
• Catch and retain consumer attention to build ongoing engagement  

Increase your Return on Relationship and reap the rewards.