If phone calls are important to your business, having the right analytics on callers is critical to the success of your search and digital marketing. This new ebook shows 10 advanced call tracking and analytics reports you can use to significantly increase the impact of paid search, SEO, and digital advertising on business results. If you aren't getting data on calls -- or you only measure call volume, but not the lead quality or value of callers -- these reports are a real eye-opener. Download this ebook to learn how to use these new insights to:
 

• Optimize marketing strategies to drive more conversions for a lower CPL
• Accurately measure the impact of your marketing on business results
• Target the right callers with the right ads based on their conversations
• Help your locations and call centers convert more calls to customers