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With its sights set on delivering a more personalized and engaging customer experience, T-Mobile USA realized it needed to enhance its online shopping experience by providing individually tailored guidance to help customers discover the perfect products. T-Mobile replaced its static product search with zoovu digital assistants that lead each customer through a series of needs-based and consumer-oriented questions to quickly match them with the ideal products, delighting shoppers and skyrocketing conversions. Results:
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