With the recent emergence of social selling as the new way to network, prospect, and close deals, we compiled data from 1,000 salespeople to look at important trends. We looked at which social media channels were most valuable, which sales tactics could be effective on social, and more. We also saw how these insights played out across gender, industry, and quota.

Through our research, we found that there were definite trends in social media frequency, social channel use, and habits of successful social sellers.

Here are a just few of those key insights:

• High achieving social sellers are more likely than low achieving social sellers to use social media for networking and prospecting.
• Facebook and LinkedIn were considered to be two times as important as Pinterest, Tumblr, or Instagram, to most social sellers.
• Women think more social media channels are “extremely important” than men