If you’re confused about social media management, you’re not alone–65% of buyers admit they’re challenged to find the right platform.*

Discover how to cut through the social clutter in an in-depth buyer’s guide that offers clear steps on evaluating a social media management platform. You’ll learn how to choose a solution that helps you effectively analyze social conversations, engage with users, and integrate interactions with your CRM systems.

Download the buyer’s guide and discover:

• What are the must-haves in 6 key areas—from platform capabilities to data extraction and analytics—and what features are most important
• Why integration—with CRM systems, ad networks, & marketing automation platforms—is crucial in order to get a complete view of all social interactions
• How to choose the right platform for your organization, plus a vendor checklist that helps you rank your unique requirements

Social media management should support your customers—and your employees. Download the buyer’s guide.

*Analyst R Wang. (March 5, 2013). Constellation Research.