Social media advertising has never been more common, more important, or more challenging. Brands need to optimize their campaigns and spend on these platforms to win over today’s consumers, and they need robust benchmark data to evaluate their relative performance. With strong benchmarks, marketers can effectively understand and optimize campaigns to ensure their social media strategy is maximally effective. As the industry leader in objective Brand Lift measurement across all social platforms, DISQO is uniquely positioned to guide marketers on why benchmarks matter and how to leverage them in understanding campaign performance.

This report reveals:

• The benchmarks you need to know in order to truly understand the effectiveness of social campaigns
• The attitudinal and behavioral metrics for which social media lift outperforms cross-channel lift
• Deep dives into the important differences across specific industries