What KPIs should we be looking for in a prospective influencer? What is the best way to find influencers that reach your target market? And how can brands represent themselves as authentic and transparent on social platforms without it seeming calculated?

Influencer marketing was a $16.4 billion industry in 2022, and is expected to reach $84.89 billion by 2028. As the power of influencers and the ‘creator economy’ continues to rise, this Social and Influencer Masterclass will deep dive into how and why influencers and social platforms affect content consumption, brand loyalty, and consumer buying habits across a variety of industries. Learn how you can stay ahead of upcoming trends and the tools needed for creating impactful social media campaigns that resonate with your audience.

You will also have the opportunity to participate in conversation-driven roundtables with your senior marketing peers on the challenges you're facing within influencer marketing, content creation, paid social, and community building.

Free for senior marketers from leading brands

https://www.masterclassing.com/social-and-influencer-masterclass-new-york