Because of how social the sales process is, salespeople are naturally turning to social media as a new prospecting and selling channel. According to Forrester, buyers may be between two-thirds and ninety percent of the way through their purchasing journey before reaching out to sales. Salespeople are realizing that they need to have a strong social media presence so they can connect with these buyers earlier in that process and show their industry expertise.

Even if you’re a social media expert, when it comes to using social in the sales process, the rules are a bit different. This ebook will give both social media beginners and seasoned professionals the seven secrets to social selling success.

In this ebook you’ll learn:

•  Which social media channels you should use for social selling
• How you can use them effectively to find leads and convert those leads into customers
• How to balance your personal and professional social media presence
• And more!