Sales Intelligence: What B2B Sellers Need To Know Before the Call

“It's like drinking from a fire hose!” “I'm busier than a one-armed paper-hanger!” “How do I cut through all the noise?” … these phrases, and more like them, are increasingly being associated with the challenges that contemporary Business-to-Business (B2B) sales professionals face in trying to filter out all the data available to them about their prospects, customers and markets. As wonderful as web-based research has become as a sales prospecting tool, the core competencies of B2B salespeople - communicating, convincing and closing - are not only enhanced by information, but also threatened by it. Request Free!