How Technology Companies Plan to Innovate and Drive Sales Effectiveness

Many CROs and CMOs are now taking bold steps to innovate Sales Enablement strategies and programs for greater sales productivity during trying economic times.  As such, Sales Enablement teams are charged with making game-changing decisions to skill 1,000s of sellers on new tools and techniques in today’s new normal. MarketBridge conducted a survey to understand how and where sales enablement teams at Technology companies are adjusting their approaches to deliver superior results. Access our comprehensive benchmarking report summarizing our findings including three key sales enablement investment themes in the post-disruption environment.  Access our report for these insights and more: 

• 53% of respondents say effectively leveraging their tools and technology is their #1 challenge
   
• Almost 70% view custom messaging as key to driving seller engagement but less than 30% see increasing focus on this in the next 12 months (which may be a missed opportunity)
   
• 74% of respondents think buyer insights are critical to success but over 55% feel they’re currently performing at or below average delivering against this need