The sales process will always boil down to people selling to people. In the digital era, with emerging innovations in machine learning and artificial intelligence (AI), the human element in sales is rapidly evolving, leaving behind personal limitations and amplifying the true strengths of human nature. So what’s hampering sales reps and sales performance today?

In this eBook, we will present findings that reveal the true state of sales operations today. In addition, we’ll cover how to identify the most pressing pain points to address with technology, and why innovations such as AI and machine learning are so well-positioned to deliver on goals beyond just the problem of an inefficient sales process.