The retail industry is playing catch-up when it comes to a strategy with a long, successful tradition in financial services — trigger marketing. For retailers and brands already seeing good outcomes with personalization, trigger marketing offers avenues to deeper engagement with their customers by addressing meaningful and time-relevant moments in their lives. Used wisely, it can power new customer acquisitions and build more lasting, more profitable customer relationships.

Join us for a concise update of the latest in trigger marketing principles from Derek Emerick, Managing Vice President, Deluxe Data-Driven Marketing. Following Derek’s presentation, James Tenser of RetailWire’s BrainTrust will moderate an engaging discussion and live audience Q&A to further explore the potential of these strategies.