Eric Tejeda, Director of Product Marketing at PossibleNOW, explains the history of customer engagement. He explores the opportunities, challenges and key considerations facing any organization that needs to interact effectively with customers and prospects. He also delves into the tools and technology necessary to build lasting, mutually beneficial relationships between consumers and companies in the digital age. You’ll learn why preference management is the critical first step towards effective customer engagement and the key role it plays in crafting successful customer engagement strategies.

This paper is designed for those who are involved in customer engagement, customer experience and digital or direct marketing.