Events continue to be one of the most effective marketing and sales channels with customers, prospects, and targeted accounts. But events continue to be managed in an analog manner, lacking the same modern technology structure and planning as our digital channels, leaving valuable data out of Enterprise ABM strategy.

Watch our on-demand webinar with SiriusDecisions and atEvent to learn how to incorporate data from your events into your Account-Based Marketing strategy to augment contextual account and lead insights, improve workflow, and accelerate sales.

Watch the replay to gain an action plan for:

• Event marketing tips for connecting with target accounts at events
• At-event lead generation
• Key data and metrics you should focus on to optimize your ABM strategy