Though personalization has been a buzzword for many
years, it rings even more true in today’s world where
consumers are inundated with email campaigns, mobile
ads and digital marketing. More than ever, consumers
crave a personal interaction with retailers. To find out
if retailers are meeting this need, TimeTrade recently
surveyed 100 C-level retail executives asking about
their perceptions and plans around personalization
and customer experience. More than half of retailers
are confident they are already providing a personalized
experience to their customers, but consumer data
shows otherwise. Read this analyst report to see what retailers are saying.