 | While total online marketing spend continues to grow, the returns on that investment are increasingly under attack by a new type of click fraud—pay per click scams—perpetrated by those who exploit powerful brands for their own profit. How prevalent are pay per click scams? In the U.S. alone, scammers hijack nearly 600 million clicks monthly. These hijacked clicks drive up advertising costs for legitimate brands and cost additional billions in lost revenues, reduced marketing effectiveness and brand dilution. This white paper describes the benefits of fighting this technology-borne abuse with technology, enabling even the busiest marketing teams to address the problem. Request Free! |
