 | Do these sound like good nicknames for many of the new customers you acquire during the holiday season? The unfortunate reality is the vast majority of customers who make a first purchase just never return. By simply patching the problem with a generic welcome series, you're leaving money on the table. Our research shows that a 1% increase in customer retention leads to a 5% increase in profit per customer. With the holidays (and the notoriously flaky shoppers that come along with them) approaching, you need a plan in place to convert more of those one-time Terrys into loyal Lucys. To help, we wrote a book. Weighing in at 100+ pages, this thing is the real deal. Granted, the font is big and there are numerous illustrations and obscure non-sequiturs, but it’s also chock full of insights collected across 5+ years of experience helping some of the world’s best brands build effective one-time-buyer programs. Download the book to learn:
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