As “Wizard of Moz” Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumers’ needs. And while current systems are highly proficient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning.

What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO?

Download this eBook for explanations and advice from the Wizard himself…

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