Navigating the Diverse Landscape of B2B Sales Appointment Setting Models

This Executive Summary is the first part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really?  Account Based Marketing (ABM) strategies include this component as do solo efforts to convert interest.  Does it really work?  If it does, how to discern what strategies are best? Read this two-part series and understand today's B2B buy cycle challenges and how your peers are optimizing the phone as a channel.

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