A recent survey found that 98% of independent agency decision makers believe a strong marketing strategy is a competitive advantage in today’s market. However, only 37% are comfortable with digital marketing techniques. By offering agents the right digital marketing strategies, tools and support, carriers play an important role in helping agencies make the leap into digital methods resulting in more policies sold and the profitability of the agent distribution channel being maximized.

Download this whitepaper and learn:

• The underlying forces impacting digital marketing
• How carriers can ensure independent agencies deliver authentic and personal customer experiences via their marketing
• Five distinct elements of the ultimate digital marketing platform