Multi-Channel Contact Center: Delight Customers Where They Live

The past decade has brought significant technological advancements (i.e. mobile applications) altering customer behavior by empowering them with additional tools and resources they can use to make purchase decision(s). Businesses are aware of this change, and focus on listening and engaging customers where they live - across multiple channels. This Aberdeen Analyst Insight will reveal the business impact of multi-channel contact center programs, and demonstrate numerous best practices and technologies that help companies successfully utilize multiple channels to listen and engage their customers.

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