Date: Wednesday, April 26, 2023
Time: 5:00 PM Gulf Standard Time

Overview

Is your business ready for an evolving ad market? 
 
Significant growth in AdTech and Programmatic markets is driven by increasing investment in digital advertising and the growth of ad-based video propositions (FAST and AVOD) in some regions are now also emerging in MENA, creating a shift in the ad market and bringing with it new challenges and significant opportunities.

Comcast Technology Solutions invites you to hear from key industry execs from the region who will each share their perspective for a more in-depth understanding of today's ad-streaming world. The focus will be on the challenge of optimising monetisation strategies to deliver hybrid services, and how to ensure that you are not missing out on a new wave of opportunities.

Who Should Attend

D2C operators or broadcasters, rights owners, content creators and those considering monetising with AVOD.

Key Topics for Discussion

• What does the ad-supported streaming market look like today in MENA and how are the latest technologies facilitating success?
• How and why your business should evolve from audience targeting to contextual advertising.
• How business insights and AI/ML can deliver a powerful solution to service the ad market.
• Moving forward, what should the technology footprint for your business look like?
• Answers to audience questions during Q&A