With the average adult spending more than 75 minutes per day viewing online mobile video content, it’s imperative for brands to take advantage of this compelling new format.

But how?

The power of mobile video lies in the ability to use storytelling to create emotional connections and memorable experiences that capture and hold the attention of their diverse audiences. 

Savvy advertisers can also take advantage of the variety of in-app mobile video ad formats to create customized experiences that keep targeted audiences engaged through the last frame.

Download this ebook to learn:

• Why it's important to include in-app videos as part of your advertising strategy
• Creative ways advertisers can leverage video to reach their ideal audiences on mobile, and specifically in-app
• The different types of video formats, and when to use each
• How to create compelling mobile video ads that exceed your goals