Discover how to measure your marketing efforts the right way. We’ll take you from strategy and tactics to how to prove your ROI—plus, we’ll show you how to measure your event program success and demonstrate your marketing impact.

Join us for our Metrics and Measurement Friday Forum for these three incredible (and incredibly useful) sessions:

The 5 Biggest Measurement Strategy Failures and How to Avoid Them
Speaker: Katie Robbert
Take the frustration out of analytics! Learn how to develop a measurement strategy that accurately and meaningfully reflects your marketing efforts and get the tools you need to take action.

How to Prove ROI for Your Total Event Program
Speakers: Patrick Smith & Myllisa Patterson
Tracking data and demonstrating your event program ROI can be tough. Learn best-in-class processes for proving your event impact for a wide range of formats (virtual, in-person, hybrid) and types (tradeshows, user conferences, etc).

Attribution Done Right: How to Prove the Real Value of Marketing
Speaker: Moni Oloyede
Discover why most ROI tracking fails—and why it’s often misguided. Throw out that ROI calculator and learn the best and most accurate reporting structures to prove marketing ROI.

Key Details
Date: Friday, September 16
Time: Sessions start at 11:30am ET
Where: Online 
Speakers: Katie Robbert, Patrick Smith, Myllisa Patterson, Moni Oloyede

P.S. Already have plans on September 16? No problem. RSVP now and you’ll still receive all of the sessions and resources on-demand for 90 days after the event.

Request Free!