One of the best channels for building deep engagement and connections, events are also FULL of actionable first-party data. And that's data your ABM program can use to drive hyper-personalized experiences across your buyer and customer journeys.

And what happens when you strategically bring event data into your ABM program? You unlock a goldmine.

Join us for Maximize Your ABM Strategy With Event Data. You'll learn how to:

• Design event and attendee experiences in alignment with your sales team
• Integrate event data into your existing martech
• Activate event data for more personalization and more business