In an effort to walk the fine line between helping searchers find what they need and keeping advertisers happy, Google is constantly testing, innovating and rolling out new ways to present advertisements to online shoppers.

Use this guide to understand: 

• All of the various extensions that Google has available to advertisers
• The impact of implementing each type
• How you’re charged for each extension type

You’ll also see a handy chart that will help determine which extensions are right for you.

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