In this eBook, Ledgeview Partners, a leader in Business and Technology Consulting, examines key components of Marketing Automation and the value it provides to organizations in guiding target buyers through the customer journey, while helping you provide them the experience you want them to have.

Learn about:

• The cost of sales and marketing misalignment
• Defining your marketing automation goals & values
• Selecting the right marketing automation software
• 3 key strategies for growth with marketing automation
• Lead scoring best practices
• Lead segments: types & reports
• The power of email marketing
• Finding lead nurturing success
• Identifying marketing automation goals & KPIs within your organization
• Aligning your sales and marketing teams to find your ultimate organizational success with marketing automation