 | This report examining e-commerce and counterfeit goods provides hard evidence for something we've all suspected: Many consumers purchase fake goods unknowingly. This myth-busting report found that 1 in 5 bargain hunters shopping for deals on brand name goods were not looking for fakes--but, were waylaid by rogue e-commerce sites. Bottom line: Customers are disappointed when they don't purchase the genuine article--and brands lose business. As a marketing professional, learn how you can minimize the chance of brandjackers coming between your brand and your customers by downloading this eye-opening Shopping Report that challenges common assumptions about consumers and counterfeits. Request Free! |
