For small and midsize business owners, creative and efficient marketing is a must-have — even with limited resources. 

Insider’s “Marketing for Small Business” is designed for  entrepreneurs and marketers looking to learn the latest strategies and techniques to grow their customer base. 

Hosted by senior entrepreneurship reporter, Jennifer Ortakales Dakins, this tactical bootcamp will give you actionable tips to maximize the ROI of your marketing efforts. You'll learn how to: 

• Determine the most effective channels and create a more personalized experience at scale.
• Build a strong brand identity in order to stand out in a crowded market and establish trust. 
• Leverage tracking metrics and data to optimize your media spend.
• Create and execute a balanced and engaging marketing strategy with the resources you have.