In a recent free white paper published by Hygrade Marketing, a multi-channel, full service, direct marketing company, the concept of knowing your current customer is key to finding new customers.

It all starts with data. By analyzing your customers beyond basic demographic information including life style elements, interests and hobbies will allow savvy marketers to develop an overall marketing strategy to find prospects with similar characteristics.

Analyzing the three methods discussed here, profiling, segmentation, and modeling will offer insight into how best to identify your target audience and get the best bang for your marketing buck.

While this content is helpful for all retail consumer based companies, it is especially helpful to the banking and non-profit industries.