Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.

Learn:

• What a DMP can do for you
• The three functions of a DMP
• How Adobe Audience Manager can help

Savvy brands understand that providing customers with unforgettable, personalized experiences means getting to know the people behind the devices they use.

With the help of a DMP, you can combine cross-channel data to piece together a picture of how your most valuable customers interact with your brand.

Combining this information, the DMP creates audience segments — those people most likely to be interested in a particular message. The cruise line can then push audience segments out to the appropriate marketing channels so they can deliver a personalized message and reach them at the exact moment their customers want or need it.