Manufacturing Demand: The Principles of Successful Lead Managementteaches you how modern marketers and forward-looking organizations are leveraging cutting-edge systems like marketing automation, CRM, and analytics to better align sales and marketing and achieve breakthrough revenue gains and customer growth.

Marketing guru David Lewis, CEO of DemandGen International, provides you with the key practices and principles for creating your own demand-generation factory including:

• How to establish buyer personas and segment your database
• The importance of developing your content strategy aligned to the buying process
• The benefits for establishing a Demand Funnel for Sales and Marketing alignment and lead managment
• How to use Lead Scoring to rank every lead passed to sales
• Ways for automating prospect and client communcations through Lead Nurturing programs
• How you can measure marketing's contribution to the business and report on it

David provides clear, actionable tips and recommendations for success incorporating real-world case studies on how leading companies are achieving tremendous results applying these principles of successful lead management.