Watch this webcast to find out how to collect valuable insights from mobile, social, and the web, and combine them with traditional and third party information such as response and interaction history to create lasting connections.

Join IBM to learn:

• How to capture, measure, and take advantage of every customer interaction
• How to gather real-time intelligence, across channels, to deliver personalized advertising, offers, and content
• Innovative techniques for managing the massive volume of cross-channel data by focusing on the goals that matter

Presenters:
John Lovett, Senior Partner, Web Analytics Demystified
Dave Haucke, Enterprise Marketing Management, IBM

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