Panelists from AstraZeneca, Epsilon and other leaders in the pharmaceutical space will share experiences, best practices and pitfalls to avoid when implementing next-generation tools to help drive success across your specific programs and priorities. In addition, members of the panel will share lessons learned about how to more effectively interact with patients, healthcare providers, clinical trial participants and other stakeholders to increase prescription volume, improve medication adherence and extend patient lifetime value. You'll not only hear their stories but will have the chance to ask questions about approaches that might deliver superior results for your organization.