Prior to using Lotlinx, King Automotive Group was focused on two main objectives: 

• accelerating inventory movement 
• market share growth.

However, managing partner, Jerad King, discovered that his existing inventory strategy was not effectively reaching the store’s target audience and was not exposing all of its inventory to potential buyers. 

King reduced the store’s reliance on portal sites and other paid sources of traffic to focus more budget on the Lotlinx platform. 

Campaign Highlights: 

• #3 ranking for GMC in Colorado out of 23 stores
• 20% increase in sales from an untapped demographic
• 75% delivery Lotlinx traffic reached a majority of sold inventory.

Learn more about Jerad and King Automotive Group's story by downloading the full case study.