Interactive Product Marketing is Not Just for the Internet

It emerged as one of the hottest marketing trends in 2012, with Forrester Research predicting that product marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing is expected to reach $5.7 billion by 2016, with mobile marketing accounting for much of that rapid growth. But what exactly does the term ‘interactive marketing’ mean? Request Free!