Gen Z is a powerful and unique group of consumers, with purchasing power on the rise. For brands, understanding their shopping behavior and spending power is key to success.

Gen Z trusts Creators more than social media ads and celebrities when making purchase decisions, according to LTK’s 2023 Gen Z Shopper Study.

In this new whitepaper, LTK Insights shares findings from the study with important advice for developing an effective marketing strategy.

Covered topics include:

Gen Z shopping habits, with upcoming summer 2023 trends

Economic check-in

Insights on Gen Z linking behavior