Sigmoid’s MTA acclerator allows marketers and brand managers to optimize their digital advertising spends. It enables in-flight campaign optimization and provides faster, more accurate dashboards to measure marketing tactics at a granular level. This provides them a unique capability of measuring campaign performance within a 2 weeks and improve campaigns during flight. 
The Multi-Touch Attribution accelerator is customizable, fast, and also works in scenarios with limited data availability! Many leading companies are using this to:

1) Generate faster campaign performance reports

2) Visualize campaign performance at an audience, creative, channel and a DMA level

3) Carry out in-flight campaign changes to optimize digital ad spend.

4) See the impact of marketing activities on sales and understand how changes to different campaigns influences  ROI over time.

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