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Experts from Healthline Media, Klick Health, and the Digital Health Coalition joined forces to provide health marketers with a foundation and resources from which to build effective cross-cultural marketing strategies. When applied properly and in partnership with like-minded key stakeholders, cross-cultural marketing efforts can address the unmet needs of diverse audiences and increase both new and more adherent patients on treatment therapy. You will learn: Necessary vocabulary and language – essential building blocks for conversations about cross-cultural marketing and advancing inclusivity in healthcare Tools and data sets – insights and best practices to create more inclusive marketing and communications materials Marketer applications – discussion points and perspectives to help guide future decision-making and industry collaboration |
