​Learn how to dramatically improve the performance of your mobile app.

In this eBook you will learn how to increase the effectiveness of your mobile app by identifying and systematically improving relevant key performance indicators (KPIs) in your mCommerce funnel.  As mobile eats away at the ecommerce pie, arm yourself with the tools that you need to ensure that your app drives revenue at the same efficiency as the web.

You will learn:

• How to develop a process to measure and systematically improve your mobile experience
• How to set goals for each stage of the consumer decision journey
• How to drive revenue with proven A/B testing strategies