Hyper-Connected Online Retail Personalization: Driving Results with a Customized Experience

Between January and February 2012, Aberdeen surveyed 54 online retailers to investigate the state of online personalization. This analyst insight will examine how retailers are personalizing the online experience, including offers, marketing, merchandise, and communication strategies. The focus of this report will highlight the impact of personalization on online customers, and the impact on customer satisfaction, conversion rates, and margins.

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