Do you remember Yahoo answers? Well, Quora is a similar community made more professional and with more features. Now, instead of getting your questions answered from random people on the Internet, you will get it from people with certain backgrounds. Apart from the inherent value of Quora as a community, it can also be an amazing marketing tool, if done right. It has very high quality people, its questions get ranked in good positions in Google, thus driving organic traffic and it has from long tail questions to questions asking specifically about a product like yours.

Learn how to use this underutilized channel for your various marketing goals.

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