Social media plays a crucial role in helping companies boost sales—in fact, and 79% of companies are generating more quality leads with social media* after 3 years.

Discover how to generate more interest, engagement—and sales—by extending your campaign with social media. In an insightful ebook, get tips on how to plan, execute, and measure a campaign, and what constitutes success. Learn how to identify key social channels and influencers, manage engagements, and report on results.

Download the ebook and discover:

• How to develop a plan for specific channels, including LinkedIn, Twitter and YouTube, to help you reach your target audience
• How to align social media efforts with other channels—like paid advertising or telemarketing—to ensure an integrated effort
• How to get the most from your social campaign by monitoring wrap-up activities, including retweets and blog comments

Make sure your social media campaign is doing everything it can to generate results for your business. Download the ebook, now.

* MediaBistro.com, (May 1, 2012)