Successful customer segmentation starts with collecting and analyzing customer data. But there’s more to customer segmentation than grouping customers demographically. Our latest eBook, Identifying Your Most Profitable Customers: An Introduction to Customer Segmentation outlines the steps and strategies to:

• Understand your customer-related business costs
• Identify your best (and worst) customers
• Collect data from external sources
• Create effective customer profiles
• Choose the right segmentation strategies for your business

The more you know about your customers, the more you can give them what they want—and the more likely they are to keep coming back.