With new trends, new designs, and new consumer buying habits always in play—and especially today—retail marketers have to keep up, stay relevant, and simplify the consumer's experience.

So, if you're ready to take your retail marketing from drab to glam, this guide is here to help. It takes a look at how retailers are personalizing the customer experience at each stage and touch point—and offers expert tips that will enable your marketing campaigns to give each customer the red carpet spotlight they deserve.

Check out this guide to learn how to create and deploy:

• Welcome campaigns that make a great first impression
• Promotional campaigns that help your brand stand out from the crowd
• Cart-abandonment campaigns that guide customers to complete a purchase