Without an engaging and impactful sales presentation, reps will fail to differentiate their product, company, and solution from the others who have already pitched a doctor. How do they stand out from the crowd and make an impression?

The good news is that companies have options when it comes to optimizing the sales presentation. The status quo is always an option. Companies can chalk their sales team’s results up to talent, execution, and effort, and progress with current presentation tactics and content. However, if companies don’t have the metrics to gauge how marketing content and sales presentations relate to conversion numbers, they’ll fail to know whether existing tactics are truly optimized for today’s sales climate or if they’re continuing to force a square peg into...