There is nothing that is going to help you produce better results right now than improving your ability to prospect and build a solid pipeline of opportunities. Many would have you believe that cold calling is dead, but the successful have no fear of the phone; they use it to outproduce their competitors.

Contents Include:

• Introduction
• The Anti Cold Calling Crowd are Charlatans. Period.
• The Truth About Why Salespeople Don’t Like Cold Calling
• C-Level Executives Want to Hear From You. Maybe.
• The Best Way to Lose a Prospect’s Interest While Cold Calling
• Six Principles for Effective Cold Calling