Digital offerings in the banking world made things easier on customers. On the other hand, they’ve left customers craving in-person connections and relationship building. In fact, 46% of customers say they’d like banks to personalize their experience. 

Banking customers have options these days, and institutions that hope to stay afloat need to give the people what they want. Luckily, 93% of organizations understand that, citing customer experience as a “primary” or “partial” competitive differentiator. Print messaging is the perfect way to differentiate and personalize customer interactions. For example:

• In-branch signs: Gives branches an opportunity to call out what makes them special as soon as customers walk through the door
• Direct-mail campaigns: Studies show customers of all ages interact with their mail 
• Pamphlets and flyers: Help customers remember businesses after the fact when they get handouts at events